Showing posts with label Fanta. Show all posts
Showing posts with label Fanta. Show all posts

Sunday, July 22, 2012

Some short comments on recently seen in India


I would like to put down some thoughts and comments on some of the recent and current ads: Corelle, Parachute Scalp Therapie, Makemytrip.com, Sonic branding -- Storyboard, Frooti, Monster.com and Fanta.  

Corelle
The ad says that in order to demonstrate that Corelle Glass Dinnerware “is still as durable as ever” the runway was greased. The ad shows a model fall and drops the Corelle plate she was holding, but the plate does not break. This is one of oddest ads I have ever seen. Are they using humour in the ad? By the look of the ads it does not seem so, in fact it is a bit horrifying to see the lady fall suddenly. Surely there are other ways to show the durability of the product.