Faasos (earlier Faaso's) has been in the market for four or five years and has been
expanding despite growing competition. The competition is just not from food
brands in this category but also from other fast food or convenience food brands,
both Indian and foreign, which are present in the market today; those being,
various brands of pizzas, kabaab rolls, savouries, biriyanis and other such
food items. Convenience food items of various kinds sold by local players, who
do not have a presence in cities and towns other than where they are situated,
also pose competition to Faasos; the convenience food market in
India is becoming more and more competitive; the consumer today enjoys a lot of
choice.
