Tata Sky – Poochneme Ka Jaata Hai

The Tata Sky advertising campaign which is currently running is one of my favourites. It is a three ad campaign on TV supported by outdoor; these ads have the ability to grab attention, arouse curiosity, engage the viewer by entertaining and convey the advertising message very effectively.

The target consumer is the one who has a limited household budget, is a simple person and slightly hesitant to go in for DTH because he perceives it

Tata Sky -- Channel Thali Meal

When you think of Tata Sky Aamir Khan its brand ambassador is always top of mind. Aamir Khan has been associated with the brand since its inception; he was featured in about a dozen Tata Sky TV commercials and each one of these had an interesting story to tell. We have seen him as half-man & half-woman, a salesman, an old sardar, a milkman, a Bengali babu stereo type, as Gul Panang’s husband, as a ventriloquist, as himself, and there were more.

The celebrity was used quite obviously to draw attention to the brand; Tata Sky’s nearest competitor Dish TV also had a major celebrity to endorse its product. Each of the Tata Sky ads had a different message but to my mind it was always the celebrity’s persona which dominated; the messages did reach us but after