Recently Advertising Standards Council of India (ASCI) has come out with certain guidelines to be followed in case of ad campaigns where celebrities are used, that is because celebrities are great influencers and have a responsibility in ensuring that the claims made in the advertisements are true and not misleading; this has been done in the interest of the customer and also the celebrities themselves. Celebrities are used in advertisements to add credibility to the claim or offer made, more so when the ad agencies run out of ideas. It is now generally felt that a celebrity should not endorse a
