Mutual Funds Sahi Hai

A little over a year ago Association of Mutual Funds in India (AMFI) launched an advertising campaign –“Mutual Funds Sahi Hai” on TV, digital, radio, print, cinema and outdoor hoardings in different languages. The purpose of this campaign was two-fold; firstly to create awareness among the investing public about mutual funds as preferred investment option and secondly, build confidence by dispelling doubts and ‘myths’ around mutual funds. The TV campaign consists of a number of TV commercials (TVCs)showing everyday situations to which the common people can relate to. They also have a micro-site https://www.mutualfundssahihai.com, the videos carried here are different from the TV commercials and are also longer in duration. The videos in the micro-site appear to further elaborate on what was communicated in the TVCs; links to the TVCs are given below: