I regularly watch ‘All About Ads’ on NDTV Prime, thanks to it I came to know about two digital
ad campaigns, one is ‘Odds by Addidas’ and the other is ‘Uber moves Shankar’ I would have not known about these campaigns
otherwise, so thank you All About Ads. ‘Odds by Addidas’ is only on the
internet, whereas the Uber campaign is on internet and is supported by press ads.
In this article I will discuss the ‘Odds by Addidas’ ad campaign, I would also
like to discuss the Uber campaign but I will keep it for later.
The ‘Odds by Addidas’ campaign
is different from others for two reasons; firstly, it is strictly on the
digital platform – no TV, press or any other media. Secondly, through this ad
campaign Addidas offers a special pair of shoes for para-athletes, the pair
could comprise two lefts or two rights shoes, for athletes with one foot. The
shoes can be bought from their site www.shop.adidas.co.in . The idea of having
two lefts or two rights came from Taproot Dentsu India, the ad agency that
conceptualized the campaign; a unique idea indeed. The campaign was
launched this year during the time of Paralympics at Rio de Janerio, Brazil.
