The current ad campaign for Acer
Laptops is a bit unusual; it began with a press ad saying that Hrithik Roshan,
the brand ambassador almost walks off because he was not at all comfortable
with the script of the TV commercial (TVC), the copy also says that he was very
upset and had serious doubts whether the concept itself was possible. The press
ad was made to look like a news item. This was followed by a TV campaign.
Interestingly the TVC also shows that Hrithik Roshan is not comfortable with
the fact that the TVC was to be shot using a number of Acer laptops; he is
persuaded to stay back and he does the shoot rather reluctantly.
On seeing this ad for a few times I wondered as
to what the core message is? And why this unusual script and what purpose does
it serve? What does it have to offer to the prospective buyer? The proposition
made to the prospective buyer is that the product is ‘ultra light, ultra fast,
with Dolby
