Companies began making new claims for their existing products keeping the Covid pandemic in mind, some added new products to their existing ...

I will be continuing from where I left in my earlier post on this subject; if any of you have not read my previous post, here is the link:...

The pandemic has brought a drastic change in our behaviour in ways we could never imagine. We are witnessing changes in the way we c...

  Many a times advertisements talk about product features but do not properly explain how these features benefit consumers. This ...

People, companies, government and various organizations advertise to communicate ideas, messages or information to the public in gener...

In this post and the next two I will be making short comments on selected ads which have appeared on television in the last one or ...

A little over a year ago Association of Mutual Funds in India (AMFI) launched an advertising campaign –“Mutual Funds Sahi Hai” on TV, d...